Turnstile Is Not Hurdles

New York City Subway, 2024
Direct by Heejae

New York City Subway's "Turnstile is not Hurdles" campaign humorously highlights fare evasion by depicting people jumping over turnstiles like Olympic hurdlers. This clever visual metaphor pokes fun at those who try to sneak a free ride, encouraging awareness about the issue. By using humor, the campaign effectively communicates the message that fare evasion isn't a game and urges riders to pay their fair share.