Safety First

3M, 2024
Direct by Heejae

3M's "Safety First" project creatively reimagines a famous 1930s *photo of construction workers on the Empire State Building, who are shown without safety gear. By digitally adding their latest colorful safety equipment to the black-and-white image, 3M highlights how much safety standards have evolved since then. This striking contrast not only grabs attention but also reinforces the importance of modern safety practices in today’s workplaces. It’s a powerful reminder that safety should always come first! *Lunch atop a Skyscraper - Charles Clyde Ebbets