One Curiosity

Quora, 2024
Direct by Minjae

Quora has a special advertising campaign, called “Curiosity,” which is meant to revive the often-dying curiosity of our hectic lives. Such adverts appearing in public places such as subways and bus stops have captured headlines with their intriguing titles and snippets of information, which are partially hidden so as to arouse interest. People interested in the full content need to scan a QR code provided by Quora, an action that will whet participants’ curiosity thereby bolstering them to actively find answers for themselves. This move by Quora seeks to introduce people into a new way of learning that encourages them to find amazing facts about life through education on a day-to-day basis.