Next Exit

McDonald's, 2023
Direct by Toyo

The "Next Exit" slogan for McDonald's cleverly addresses the diverse needs of highway travelers. As people journey along highways, they often face various needs such as hunger, a desire for coffee, or the necessity of a restroom break. McDonald's positions itself as the convenient solution to these needs, offering a wide range of services that cater to both children and adults alike. This slogan effectively communicates McDonald's ability to meet almost every traveler's requirement, making it a reliable stop on any road trip.