Made by Dewalt

DEWALT, 2023
Direct by Toyo

Dewalt's "Made by Dewalt" campaign cleverly highlights the essential role of human craftsmanship and power tools in creating the world's large-scale infrastructure. Placed strategically near high-traffic areas for trains, ships, and subways, these ads showcase how Dewalt tools are integral to building these massive transportation systems. The campaign emphasizes that behind every impressive structure, there's skilled human labor powered by Dewalt, connecting the brand directly to the creation of the modern world we see around us every day.