Less Efforts, Go Faster

Uber, 2023
Direct by Hannah

Uber's "Less Efforts, Go Faster" campaign uses various geometric shapes to illustrate how using Uber can get you to your destination much quicker and more comfortably compared to public transportation or walking. The visuals convey a sense of speed and ease, reinforcing the message that Uber is the efficient choice for modern travel. This campaign aims to highlight the convenience of ridesharing, encouraging users to opt for Uber to simplify their journeys and save time.