LA28 Restroom Plate

LA28 Olympics, 2024
Direct by Heejae

The LA28 Olympics' "Restroom Plate" campaign takes a fresh approach to bathroom signage by featuring both able-bodied and disabled individuals playing Olympic and Paralympic sports together. This inclusive design not only directs people to restrooms but also promotes the spirit of both the Olympics and Paralympics. By showcasing athletes of all abilities, the campaign emphasizes diversity and unity, reminding everyone of the upcoming LA28 Games and the power of sport to bring people together.