Glance

BMW, 2023
Direct by Justin

BMW's "Glance" campaign draws inspiration from the subtle yet powerful way people are captivated by BMW vehicles. The ads showcase individuals stealing glances at BMW cars, illustrating the idea that these attractive automobiles naturally draw attention without overtly trying to. This concept emphasizes the allure and charm of BMW, reinforcing the brand's image as a desirable choice that captures the interest of onlookers, making it clear that BMW cars are not just vehicles but objects of fascination.