Fanta Fantastic

Fanta, 2023
Direct by Heejae

"Fanta Fantastic" is the vibrant slogan for Fanta, designed to address the brand's challenge of appealing to younger customer and audience. The campaign aims to highlight the possibilities, limitless potential, and freshness associated with youth. By emphasizing these qualities, the advertisement seeks to reinvigorate the brand's image and connect with younger consumers, positioning Fanta as a drink that complements their dynamic and spirited lifestyles.