Copyright Free Underwear

Calvin Klein, 2024
Direct by Heejae

Calvin Klein's "Copyright Free Underwear" campaign cleverly capitalizes on the expiration of Mickey Mouse's copyright on January 1, 2024. The brand reimagines Mickey's iconic shorts as Calvin Klein underwear, creating a playful and attention-grabbing advertisement. This witty approach not only showcases Calvin Klein's products but also taps into the cultural moment surrounding Mickey Mouse's entry into the public domain, demonstrating the brand's ability to stay relevant and creative in its marketing efforts.